Everything you need to know to get your clinic established online with a solid foundation.
Online Review & Social Platform Setup | Purrfect Clinic Photos | Content Calendars | Preventing Cyberbullying and Handling Negative Reviews
You're posting on your Facebook page in between appointments. You're trying to remember where the heck you stored that Google password so you can respond to the latest review. You've shelled out the cash for a website and marketing company to help, but your clinic's voice isn't being heard, and clients aren't knocking down your door.
Trying to manage a veterinary practice's social media and online reputation is no longer a simple or "fun" task that can be delegated to the youngest team member, or managed a day or two a month.
In today's digital world, your clients are finding pet health info from non-veterinary evangelists, prescriptions and pet food from online pharmacies, and the best deal on a vaccine package from your competitor's Facebook ad.
It's time to take matters into your own hands.
I know EXACTLY how hard it can be to try to get everything set up, maintained, and monitored while simultaneously trying to do the 3,867 other things most veterinary professionals do in a an average clinic day.
That's why I created this course. Veterinary Social Media 101 is designed to be a basic, ground-level education to ensure that your practice has a solid foundation to carry your marketing efforts and online reputation.
This course is not just another lecture or webinar. It's a semester-long experience, where you'll have the perfect mix of lessons, actionable steps to implement, one-on-one coaching, and lifelong access to a private Facebook community of your peers.
Did I mention it's also RACE CE approved? Keep scrolling for more info.
1. ESTABLISHING A SOLID FOUNDATION
We'll start from the beginning to make sure you have properly claimed and established your practice's social media channels, review platforms and digital assets.
Week One: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking (1 HOUR RACE CE)
Week Two: Google Business Overview
Week Three: Facebook Overhaul
Week Four: The Best of the Rest: Review of all other platforms and how to claim and establish your profiles efficiently and effectively.
2. IT'S ALL VISUAL
This month, we'll work on making your online images stand out. From taking better photos and video, branding your content to basic graphic design. By creating our own, unique visual content, we can educate our pet owners, become THE source of pet information, and differentiate ourselves from our competitors.
Week 5: “Purr-Fect Photos: Tips to Take, Edit and Post Your Practice’s Photos” (1 HOUR RACE CE)
Week 6: Basic Branding and Editing Using PicMonkey (desktop) or PicsArt (mobile app)
Week 7: Creating custom social media posts, cover photos and infographics using Canva
Week 8: Additional tools for graphic design: Stencil, MorgueFile, Pixabay, ClippingMagic, etc
3. BUILDING A CONTENT CALENDAR
Plan your practice's content calendar and schedule a month or more of content at a time, giving you a better chance of hitting those marketing goals while spending less time on posting!
Week 9: Crafting a Content Calendar that Brings Value to Your Veterinary Clients and Practice (1 HOUR RACE CE)
Week 10: Tastefully Incorporating Service & Product Promotion Every Month
Week 11: Finding Trustworthy Sources of Quality Material to Share
Week 12: Scheduling Content: Save Time by scheduling December’s posts using Facebook and Hootsuite
4. MONITORING YOUR CLINIC'S ONLINE REPUTATION
Week 13: Preventative Medicine: Protecting Your Practice from Online Reputation Damage
Week 14: Monitoring Strategies
Week 15: Responding to Reviews: Appropriate strategies for dealing with both positive and negative reviews
Week 16: Reviewing Your Practice’s Online Reputation in 15 minutes/week
BONUS: Graduation and Wrap-up: Ask Me Anything!
Hey there! My name is Caitlin DeWilde, and I'll be teaching this course and running our Facebook group! You may have heard of my consulting firm, The Social DVM. I'm a veterinarian, and I'm as passionate about social media and marketing as I am about pets. I truly believe that social media can help us better connect with and better educate our pet owners. Better informed pet owners = healthier pets! That's a win for me, and if doing so also builds our client loyalty and increases our revenue, that's a huge bonus as well.
I've been in the veterinary field for more than half my life, and I've always loved the business, management and marketing aspects. I have a degree in agribusiness as well as my DVM (any other U of Illinois fans out there?!?), and I've been a practicing veterinarian for almost ten years. I've spent a fair amount of time in all types of practice- mixed animal, small private small animal, and even corporate settings, so I've seen the varieties of challenges -- and opportunities -- different practices can create.
I started The Social DVM five years ago because I realized it was a perfect way to combine my passion for medicine, client education, marketing, and my techy geekdom. I love working with other veterinarians and veterinary team members and have met some really amazing people from all walks of life.
I've worked with individual veterinarians, entire veterinary practices, and several veterinary industry groups to help them learn the technical details of rocking social media -- specific to their individual goals and personality.
Ultimately, I think social media is best done by an individual or team within the practice rather than sourcing it out to a company. It's our only tool to infuse our personality and differentiate ourselves from the other veterinarian down the street. PLUS, it takes something unique and different for clients to "slow their scroll" while perusing their newsfeed!
I created this class because I want to help other veterinary teams. Learning social media isn't hard, but it's hard to do when you're looking at your online presence as a whole, along with the beeping IV fluid pump, the barking dog, the pile of records and the million other things veterinarians, technicians, receptionists and practice managers do EVERY DAY.
I've broken up all the info you need to establish a solid online foundation into bite-sized chunks. Using our private, student-only Facebook group, you'll have the ability to do a short weekly lesson every week, and I'll recommend one task to complete-- on your schedule. You'll have all the resources, videos and handouts in one place- forever! Plus, the ability to ask questions and find help from me and your classmates, all semester long!
It's going to be a great semester, and I can't wait to help you learn how to take your practice to the next level. If you want to know more about me or the class, shoot me a note here!
Established, Updated & Optimized Clinic Profiles
New Friends, Networking and Peer Support
Entire semester (4 months) + 4 hours RACE approved CE + Facebook group membership
Special Pricing: $497
Questions/Troubleshooting: firstname.lastname@example.org | Call 314.896.0760
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